Friday, March 17, 2006

Aktion Mensch

I've never paid much attention to it before but since they're celebrating their 10th anniversary, they had a special campaign and I took a closer look:

Aktion Mensch is a "social lottery" supporting over 300 social projects targeting disabled and challenged people as well as kids and young adults. Out of their income from the tickets 30% go back as prizes, about 17% go to the state as taxes, 40% are dedicated for the social projects and the rest is used for marketing and administration.

I think that's quite a good concept. If you want to play the lottery why not doing something good as well at the same time!

www.aktion-mensch.de (unfortunately only in german)

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2 Comments:

At 5:03 PM, Blogger Admin said...

yeah...it sounds like a better lottery to play :-) i'm wondering if the french lottery gives some percentage to social projects like that.

 
At 5:57 PM, Blogger Nicola said...

Yes, I thought that this is something special. And it seems to be doing well since it's the 10th anniversary already...

 

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